The features below are important components of content calendars, but not necessarily all of them will be applicable to you, so pick and choose as you wish TitleĪ title is important to ensure you are targeting your buyer persona, whether as a blogger or as a larger organization. Whether you keep all production in-house or have content created by freelancers will also determine the calendar sections you choose. How extensive your content calendar categories will end up being will largely depend on your individual or team needs, as well as your industry. ”- Julia McCoy The Elements of a Successful Editorial CalendarĮditorial calendars come in all shapes and sizes. Then, I find a low-comp focus keyword (w/ and. Real-time audience topics (our live chat, emails) -> / OR industry hot topic discovery using /.Ģ. “How I uncover high-ROI topics for ExpWriters Write Blog:ġ. What choices can we help our audience make?”- Melanie Deziel “Here are some quick prompts that always help me: You can also draw inspiration from past projects and iterate on what has worked well. This may mean you have more time to get creative with social media or other aspects of your marketing campaign. Boost CreativityĪs we mentioned earlier, a content calendar frees up time that can be spent creatively elsewhere. Identify Areas of ImprovementĪ content calendar can be a great resource for A/B testing, enabling you to experiment with content and posting times and clearly see what works and what doesn’t. This enables you to make changes if need be ahead of schedule.Ĭonsistent posting has been shown to be one of the main ways of driving engagement, and it helps to build genuine connections with your target audience and increase reach. Planning content via an editorial calendar prevents you from publishing infrequently and helps you to identify possible content gaps. The accessibility features of content calendars allow everyone to see the status of each post without having to contact people individually. Enable CollaborationĮditorial calendars make it easier to effectively collaborate, whether on an in-house or freelance basis. Rushing this process could lead to costly mistakes 3. This is particularly important amongst bigger teams where responsibilities such as editing and fact-checking are likely to be distributed amongst members. For example, you are less likely to produce repetitive content that then gets erroneously posted across your marketing channels.īy planning ahead and clearly designating responsibility between team members, you can also ensure all necessary workflow processes go ahead smoothly. ![]() Minimize ErrorsĪ well-planned content calendar reduces the chance of mistakes being made by you or your marketing team. The time you free up by implementing a calendar can instead be spent on more creative pursuits for your marketing strategy. The main benefit of having a content calendar is that being organized and planning ahead saves you time and energy in the long run. Let’s take a look at the top 6 reasons: 1. There are plenty of reasons why it’s a wise decision to implement a content calendar as part of your digital marketing strategy. Publishing videos, such as webinars, etc.Regardless of which timeline you choose, having a content calendar enables you to easily keep track of all content being produced and published ahead of time.Įditorial calendars can encompass a range of content, depending on your industry. You can organize your calendar on a weekly, monthly, or bi-annual basis, depending on your marketing needs. A content calendar is designed to be an authoritative source that can be easily accessed by your marketing team, or if you are a freelancer, by marketing clients. What Is a Content Calendar?Ī content calendar is a resource that helps you plan and organize your digital content for publication. We’ll also include tips and quotes from some members of our savvy SEO community, including Julia McCoy and Melanie Deziel. ![]() In this guide, we’ll show you how to build a comprehensive content calendar. But what are the best strategies, tools, and methods for creating one, and how do you come up with engaging content ideas? A content calendar streamlines the organization of your marketing strategy, increases efficiency, and saves time.
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